Cadbury’s Eight Square Bars

Cadbury approached sipit with the goal of promoting their eight square bars and the eight unique flavors.

To achieve maximum visibility, the campaign was rolled out nationwide across prominent Out of Home (OOH) formats.

The eye-catching artwork was strategically placed in high-footfall areas and on the exteriors of buildings facing busy roads, including the N40 motorway in Cork and Port Tunnel Road in Dublin, ensuring the campaign was truly unmissable.

The tandout feature of the campaign was the activation of the centre mall travelators in Dundrum Town Centre.

This high-impact location became a central focal point for the campaign, enhancing visibility and engagement with shoppers.