Sky Mobile launches in Ireland: Promising MORE!

Sky Mobile made a bold debut in the Irish market, promising MORE! — including prices that won’t go up and fair contracts that won't let you down.

To bring this promise to life, we executed a clever takeover of Dundrum Town Centre’s lifts, wrapping them in vibrant, eye-catching creatives.

We also brought the fun to the shopping floors with mobile-themed emojis, further enhancing the playful vibe.

And while we’d love to brag about our contribution, we’ll leave that to Sky Mobile’s spokesperson, Roy Keane, who might just remind us, “Sure, that’s your job!”