To help celebrate National Hug Day, Sipit partnered with Ronald McDonald House with all 12 Natural Bakery stores to deliver a hug mug.

These special cups ran in the lead-up to the day, with all stores also selling Adam’s virtual hug bunny Barrógat their tills.

On the 21st of Jan., National Hug Day, each store gave away free tea and coffee to help celebrate.

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