sipit’s Barbie Lift Wraps make a big entrance at Dundrum and Swords.

In 2023, sipit made a bold debut in the Irish Out of Home market with a high-profile campaign to celebrate the highly anticipated release of the Barbie movie. Partnering with Warner, we created an unforgettable experience by transforming the glass lifts at Dundrum Town Centre and Swords Pavilions into life-size Barbie boxes.

As shoppers took the lifts, they were delighted to find themselves inside a giant pink Barbie box, making them feel like they were part of the iconic world of Barbie herself. The stunt was an instant hit, quickly going viral as people rushed to the shopping centres to snap photos and share their experience on social media. It wasn’t just a lift ride — it was an immersive moment, turning everyday mall-goers into life-sized Barbie dolls!

The campaign became a social media sensation, capturing the essence of fun and creativity that made the Barbie movie so eagerly awaited. sipit’s Barbie lift wraps didn’t just capture attention; they captured hearts, marking a landmark moment in the 2023 marketing calendar and later going on to win media awards.