sipit’s Specsavers stunt goes viral at Dundrum’s Mill Pond.

sipit pulled off a jaw-dropping and viral moment at Dundrum Town Centre’s Mill Pond. The stunt involved a seemingly unbelievable sight — a Specsavers van lodged right in the middle of the pond, giving the hilarious impression that it had somehow crashed there overnight.

The clever twist? It was all part of a playful nod to Specsavers' well-known slogan, "Should've gone to Specsavers.” The sight of a van in the water instantly caught the attention of passersby and social media users alike, sparking waves of conversation online.

The stunt not only turned heads but also brought a smile to everyone who saw it, as the viral nature of the activation spread far beyond Dundrum. In true Specsavers fashion, the prank highlighted the importance of seeing clearly — in more ways than one. It was an unforgettable moment that cemented itself as one of 2024’s most talked-about marketing stunts!